Marketing & Marketing Research Guide: Find Reference Books

Resources and Research Help for Marketing & Market Research

Select Handbooks and Reference Books on Marketing

Companion Encyclopedia of Marketing by Baker, Michael John, ed.
Call Number: Ref. HF5415 .C547353 1995
The Dartnell Marketing Manager’s Handbook by Levy, Sidney J., George R. Frerichs, and Howard L. Gordon
Call Number: Ref. HF5415.13 .D33 1994
Dictionary of Marketing and Advertising by Rosenberg, Jerry Martin
Call Number: Ref. HF5415 .R577 1995
Encyclopedia of Major Marketing Campaigns. 2 vols. by Riggs, Thomas, ed.
Call Number: Ref. HF5837 .E53 2000
Encyclopedia of Major Marketing Campaigns. Volume 2 by Thomas Riggs
Call Number: Online Resource HF5837 .E53 2007a
Publication Date: 2007
Encyclopedia of Major Marketing Strategies. Vol. 3 by Matthew Miskelly
Call Number: Online Resource HF5837 .E532 2013
Publication Date: 2013
Continuation of "Encyclopedia of Major Marketing Campaigns."
Handbook of Marketing by Weitz, Barton A., and Robin Wensley
Call Number: Ref. HF5415 .H18665 2002
The Handbook of Marketing Research: Uses, Misuses, and Future Advances by Grover, Rajiv, and Marco Vriens
Call Number: HF 5415.2 .H286 2006
Marketing Management. 12th ed. by Kotler, Philip, and Kevin Lane
Call Number: Secure Bks. Colln. HF5415.13 .K64 2006
One of the classic and long-used text in marketing management.
Marketing Scales Handbook: A Compilation of Multi-Item Measures. 4 vols. by Bruner, Gordon C., Paul J. Hensel, and Karen E. James
Call Number: Ref. HF5415.3 .B785 1992
Handbook of scaling tools published by American Marketing Assoc. between 1992 and 2005
Marketing Scales Handbook: A Compilation of Multi-Item Measures for Consumer Behavior & Advertising Research. Volume 5 by Gordon C. Bruner
Call Number: Online Resource HF5415.3 .B785 2009a
ISBN: Marketing Scales Handbook: A Compilation of Multi-Item Measures for Consumer Behavior & Advertising Research. Volume 5
Publication Date: 2009
Continuation of 4-volume print set above.
Marketing Scales Handbook: A Compilation of Multi-Item Measures for Consumer Behavior & Advertising Research. Volume 6 by Gordon C. Bruner
Call Number: Online Resource HF5415.3 .B785 2012a
Publication Date: 2012
Online continuation of 4-volume print set above.
Wiley International Encyclopedia of Marketing [electronic resource]
Call Number: Online Resource HF5415 .W54 2011a
Publication Date: 2011
To access chapters and articles therein, after linking to the online source, click on "Chapters" under the "FIND ARTICLES" link.

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Marketing & Marketing Research Guide: Find Reference Books

Select Handbooks and Reference Books on Marketing