Companion Encyclopedia of Marketing by Baker, Michael John, ed.

The Dartnell Marketing Manager’s Handbook by Levy, Sidney J., George R. Frerichs, and Howard L. Gordon

Dictionary of Marketing and Advertising by Rosenberg, Jerry Martin

Encyclopedia of Major Marketing Campaigns. 2 vols. by Riggs, Thomas, ed.

Encyclopedia of Major Marketing Campaigns. Volume 2 by Thomas Riggs

Encyclopedia of Major Marketing Strategies. Vol. 3 by Matthew Miskelly

Handbook of Marketing by Weitz, Barton A., and Robin Wensley

The Handbook of Marketing Research: Uses, Misuses, and Future Advances by Grover, Rajiv, and Marco Vriens

Marketing Management. 12th ed. by Kotler, Philip, and Kevin Lane

Marketing Scales Handbook: A Compilation of Multi-Item Measures. 4 vols. by Bruner, Gordon C., Paul J. Hensel, and Karen E. James

Marketing Scales Handbook: A Compilation of Multi-Item Measures for Consumer Behavior & Advertising Research. Volume 5 by Gordon C. Bruner

Marketing Scales Handbook: A Compilation of Multi-Item Measures for Consumer Behavior & Advertising Research. Volume 6 by Gordon C. Bruner

Wiley International Encyclopedia of Marketing [electronic resource]