Marketing & Marketing Research Guide: Key Web Resources

Resources and Research Help for Marketing & Market Research

Key Web Resources

American FactFinder (now Census Bureau) This link opens in a new window
Population and economic census
CONTENTS: text, images. COVERAGE: population census, 1990 & 2000. Economic census, 1997. DATES: 1990+. UPDATES: daily. VENDOR: U.S. Census Bureau.

American Marketing Association
Chief Marketer
ClickZ
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Some information on corporate marketing plans.
Consumer Expenditure Survey
Quarterly surveys conducted by U.S. Dept. of Labor on buying habits of American consumers.
GreenBook
A well-known directory of market research companies, focus group facilities, moderators, and online research companies.
MarketingSherpa
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Useful website also for some aspects of Corporate marketing plans.
ProQuest Statistical Abstract of the U.S. [electronic resource]
Commercial successor to longstanding U.S. Bureau of the Census publication. This title also available in print edition in library at Ref. HA 202. S8. [For older U.S. gov't eds., see link below].
Statistical Abstract of the United States
Older editions published by U.S. Bureau of the Census, from 1879-2012.

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