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Marketing & Marketing Research Guide: Important Library Marketing Databases

Resources and Research Help for Marketing & Market Research

Important Library Databases with Company, Market & Industry Research

ArcGIS GIS software available on dedicated PC/terminal in LIS Reference area.
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Any number of guides also available on use of this software.
Business eResources
List and links of all Library Business databases/eResources

IBISWorld This link opens in a new window
Industry research reports on over 700 US industries, with expert summaries and key statistics.
CONTENTS: Text. COVERAGE: Industry research reports on over 700 US industries, with expert summaries and key statistics. UPDATES: three times per year VENDOR: IBISWorld.

Local Market Audience Analyst (SRDS)
Available in "SRDS Media Solutions" database. This is an online continuation of the former print, "Lifestyle Market Analyst" (HF 5415.33.U6L54 2004-2008).
Excellent guide to use of LMAA at http://libguides.wwu.edu/lmaa
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Consumer market research tool that delivers sophisticated demographic, segmentation, and targeting data for media planners and consumer marketers.

Mergent Intellect This link opens in a new window
Within "Mergent Intellect," there are valuable Nielsen Demographic Reports, including PRIZM Household Distribution Reports by geographical detail.

Research Monitor
International business intelligence on consumers, industries, and markets from Euromonitor, preeminent market research firm on consumer-products sectors.
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4+ million statistics, company & market share data, consumer lifestyle reports, industry snapshots
Standard & Poor's NetAdvantage

Business Librarian

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Subjects: Accounting, Business, Computer Management & Information Systems, Economics, Social Work