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SWOT Analysis: Home

SWOT Analysis

"a framework for identifying the internal strengths (S) and weaknesses (W) of a firm, and the external opportunities (O) open to it and the threats (T) it faces, which can be used by corporate planners in formulating the firm's COMPETITIVE STRATEGY and MARKETING STRATEGY in individual product markets and its overall BUSINESS STRATEGY."  (SWOT Analysis. (2006). In C. Pass (Ed.), Collins Dictionary of business. London, United Kingdom: Collins. Retrieved from

Sources for SWOT Analysis:

  • Marketline Company Profiles, available with Business Source Elite, under "Company Profiles" tab
  • For some smaller or less high-profile companies, SWOT analyses available by searching within the source "Progressive Media Company Profiles" in LexisNexis Academic.

A SWOT analysis will not necessarily be readily available for every company.  In some cases, it might be necessary to take a competing firm and try to extrapolate to your desired firm.

Some good external links for SWOT Analysis:

SWOT Template