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Marketing 476: Analyst Reports

This guide provides resources to help users researching company's and business topics abroad.

SWOT Analysis or Five Forces Analysis Reports

The databases below are great places to find SWOT reports, which provide additional insight into a company.SWOT Analysis chart

SWOT : Strengths, Weaknesses, Opportunities, Threats

"...A framework for identifying the internal strengths (S) and weaknesses (W) of a firm, and the external opportunities (O) open to it and the threats (T) it faces, which can be used by corporate planners in formulating the firm's competitive strategy and marketing strategy in individual product markets and its overall business strategy." - Collins Dictionary of Business

Use the information found in SWOT reports to search for additional articles that might go into more depth.

Analyst Reports or Financial News Databases