Identify and assess the business landscape facing the firm and identify and evaluate the original competitive advantage.

Develop the capability to apply and evaluate analytical tools, concepts, and theories in strategic management so that students can formulate scientific and theoretically based recommendations rather than making assertions based on intuition or popular practices.

Develop the ability to integrate knowledge from various domains such as accounting, finance, organizational theory, operations, marketing, and economics. And learn how to apply that knowledge to actual business problems.

Develop the capability to clearly and persuasively communicate ideas on business issues and problems through oral and written media.